YouTube is the third most visited site in the world after Google and Facebook. With over a billion users YouTube is no longer a social or entertainment site, it’s now an integral part of society, a place where people go to connect, learn and find solutions to problems.
As a business, a video presence on YouTube is an absolute essential for the long-term growth of your business.
I’ll explain 18 reasons why your business will suffer without YouTube in the long run.
1. YouTube has over billion users (YouTube)
One billion users is one third of the internet population and one seventh of the world population. That is a statistic that you cannot deny or overlook.
33% of internet users actively use YouTube to find solutions to their problems, if your business is not on YouTube, your business could suffer loss of customers to your competitors, as many businesses are making the merge from traditional advertising to content marketing.
2. The number of channels earning six figures has increased by 50% year on year (YouTube)
By implementing a YouTube strategy not only will you increase brand awareness, customer retention, loyalty, increase in customer reach but you could possibly earn an additional revenue from your videos.
50% year on year increase in the amount of channels earning six figures per year.
A video strategy, especially YouTube strategy is a must.
3. 6 out of 10 people prefer online video platforms to live TV (Google)
Who thought anything could of beat TV?
I remember those days when there was only 4 channels, then they introduced channel 5. Now YouTube, a website has over taken TV, this is amazing.
Imagine if I told you that you could have your own TV channel for free, you would jump at it right?
Well, you can’t have a TV channel, but you can have something better, something that will grow and grow, and is free to join. YouTube is a free platform that you can launch your own channel. And if you are in business for the long run, you need to start a channel and you need to start it now.
4. In an average month, 8 out of 10 18- 49 year olds watch YouTube. (Google)
The main target audience for 90% of businesses are on YouTube every month. 80% of the target audience between 18 – 49 olds are on YouTube, searching for answers, inspiration, how to vids, and so much more. Are you prepared to feed their need?
With a bit of inspiration your business can become the authority in your niche and really take your business to new heights.
Make it happen!
5. YouTube can be navigated in a total of 76 different languages covering 95% of the internet population (Wikipedia)
That’s is real statement of growth and domination. YouTube is here to stay for the long run until there is internet, which is probably till the end of the world.
Getting access to 95% of the world population, YouTube is a real powerhouse.
Every niche can be translated into 76 different languages. Can you see the market scope and potential to enter new arenas?
6. The highest earner earned $12million in one year from 43million subscribers (Forbes)
Pewdiepie! You must of heard of him right? He earns $12 million a year just from the ad revenues he generates from his videos (also includes promoted products).
Let’s see how these YouTube stars get to that position?
They create unique valuable content that people love. Spend some time promoting the videos initially and reach masses of people for free.
Obviously I’m simplifying a hard earned process. But the key is quality content consistently. Quality doesn’t mean professional, but rather content what people want.
7. YouTube is the second largest search engine and third most visited site after Google and Facebook (pulsemarketing)
This says it all.
The same amount of effort that goes into ranking on google needs to be applied to YouTube, it cannot be overlooked anymore.
You need to be creative on devising a content strategy for YouTube and how you will consistently produce and promote quality unique videos.
YouTube can serve as an army of sales people or a fleet of customer service reps or both, you need to plan how to use it to your businesses advantage.
8. More than 3.25 Billion hours of video are watched every month (statisticbrain)
People consume as much content that is provided to them, the more you produce the more they will consume and engage with. This number will go higher and higher year by year.
Now the question is will they engage with your videos or your competitors?
9. 33% of total view time is long form content (tubularinsights)
Short videos do tend to have a longer retention rate, however, viewers that are interested in what you provide stay longer, view and engage more, because they are eager to learn.
Hence, what I suggest you do is a mix.
Create short engaging hook type of videos like the ones that we offer as a service, than produce more detailed videos for the viewers that want more in depth knowledge.
A good mix of videos will pull in different groups of viewers within your target audience.
10. More than 1 million creators from over 30 countries are earning money from YouTube videos (tubularinsights)
That’s refreshing to know.
Look either you will be a producer or consumer? Either you will make money or spend it.
For you to grow your business you need to be able to use all the possible avenues out there, and YouTube not only provides a scalable platform but allows you to earn in the process.
11. Advertisers spent nearly $5.6billion on YouTube (emarketer)
The proof is in the pudding.
Why not make another source of revenue from your competitors.
All businesses do not see a greater vision for their business, they hesitate to invest for results that may come later.
Once you have an established channel and audience, your competitors will literally beg you (bid each other) to advertise on your videos, you can choose to allow them or not, that’s another discussion, but you will have the power to make that decision if you need to.
Bottom line is, wherever there is an audience there will be money to be made.
12. 53% say YouTube video influenced a purchase at least once (tubalrinsights)
That’s what I’m talking about.
YouTube has the mystical powers to influence consumers into buying products and services.
The time of selling is over.
Consumers have evolved. Your campaigns and business must lead with value, if you do not take this seriously you could suffer in the long run.
Lead with value and not only will you survive, but thrive!
13. By 2019, 80% of the world’s consumer internet traffic will be consuming video (cisco)
Only a couple of years from now, 80% of traffic will be consuming video and taking action based on information presented within the videos.
The power of videos are huge. You create it once and reap the rewards days, weeks, months and even years after.
The lifeblood of any business is targeted traffic, and what better traffic is there, than someone watching your video and visiting your site.
14. 70% of teenage YouTube subscribers say they relate to YouTube creators more than traditional celebrities (Google)
The culture of how people connect with businesses and individuals are evolving. Young people connect with individuals that they see on YouTube and are influenced by them.
Obviously they will grow older, but that culture will stay with them, they will seek advice from YouTube creators and take action on what information is presented.
15. Searches related to “how to” on YouTube are growing 70% year over year (sel)
There you have it!
People are looking for answers, and they are turning to YouTube for the answers. Be the person and company that provides those answers and you will build such an audience that you will have to have a dedicated team just come up with new ideas and how to monetise them.
It’s worth the initial effort.
16. Consumers reported that 50% of their social video views takes place on YouTube (brightcove)
If you are going to be producing videos, you MUST devise a YouTube strategy. It cannot be overlooked in any shape or form.
Most of the effort goes into producing good videos, uploading them properly to YouTube and promoting them is like any other content material that you promote.
17. Half of 18-34 year old YouTube subscribers would drop what they’re doing to watch a new video by their favourite creator (Google)
How powerful is that?
Your subscribers are willing to drop what they are doing to watch your videos.
You have the power to influence your subscribers instantly, and get them to stop and listen to your message.
18. 4 in 10 millennials say they only trust YouTube for videos on cause they care about (Google)
I wouldn’t be surprised if YouTube was used a source of reference in universities (Alright I lied, I would be surprised). But you get the point, the power of influence is at your fingertips, you just need to shoot your way to the top.