Knowing your customer is a MUST for any business. Especially, online, when the world online is so big and the ocean is full of many fishes its hard to find the one that you can digest.
Before running any successful campaign you MUST take out time to complete “Your ideal customer” exercise, people do this in many different ways. I like to use a simple worksheet (You can download free worksheet below).
One of the best ways to talk to your customer is to name and know everything about them, from their age to what they read online.
Watch the video and fill in your customer avatar.
Once you have that information in front of you, then start to create your campaign, i.e. your funnels, eBooks, webinars etc…